Princeton University Press Common Reading Marketing Social Impact Fellowship

Fellowship Description

The Social Impact Fellow for Marketing / Common Reading will contribute to an initiative to enhance the Press’s Common Reading program by: 1) Creating sample course materials for titles in our current catalog (Princeton Common Reading 2023), as well as targeted forthcoming titles; and 2) Supporting the development of a common-reading pilot program to benefit two community colleges in the greater Princeton area.

Since PUP’s Common Reading program is grounded in a scholarly mindset, we regularly provide sample course materials to higher-ed administrators as a promotional tool and a value-added feature of our program. We are offering a summer opportunity that provides graduate students with the chance to work with book content and to interact with authors to develop sample course materials for use in first-year common-reading seminars (such as discussion questions, classroom activities and writing prompts, and other applied uses of book chapters for an undergraduate audience). Graduate students will also participate in an ongoing project to uncover new common-reading audiences at community colleges, vis-à-vis a pilot program to assess market potential at two local institutions. This opportunity will involve surveying recent literature in this area, developing a questionnaire, interviewing college administrators, and working with PUP staff to develop a marketing plan.

Essential Functions

  • Inventory current PUP course materials and discussion questions (for titles in Common Reading catalog as well as forthcoming titles) to determine where gaps exist.
  • Create sample course materials based on book content and author meetings; coordinate with PUP staff to update website/digital catalog with new content.
  • Survey current literature on common reading programs at community colleges (including sessions on this topic from the February 2023 FYE conference) and develop a questionnaire to assess market potential.
  • Gather background information on programming at two targeted community colleges in Mercer County (NJ) and Bucks County (PA); conduct interviews with administrators.
  • Develop a plan to launch a common-reading pilot program at these two institutions.
  • Work independently and in collaboration with Senior Reference Marketing Manager to manage all aspects of this project.

Additional Job Functions

  • Complete all other duties as assigned or requested for the general support of the organization.


  • Possesses knowledge of Microsoft Office (especially Excel); internet research; writing and editing skills, especially business communications and reporting.
  • Must be detailed-oriented, curious, and possess strong program-development and interpersonal skills. An interest in pedagogical issues is preferred.

 Physical Demands

  • This is an office type environment with heavy computer use; remote work option available.

Your Host

logo for Princeton University Press

Founded in 1905, Princeton University Press is a nonprofit publisher with close connections to Princeton University. The Press brings influential voices and ideas to the world stage through their academic scholarship, advancing the frontiers of scholarly knowledge and promoting the human conversation. Princeton University Press brings scholarly ideas to the world. We publish peer-reviewed books that connect authors and readers across spheres of knowledge to advance and enrich the global conversation. We embrace the highest standards of scholarship, inclusivity, and diversity in our publishing. In keeping with Princeton University’s commitment to serve the nation and the world, we publish for scholars, students, and engaged readers everywhere.

Visit the GradFUTURES/Princeton University Press Initiative page to learn more about our partnership.

SIF Mentor

Barbara Tonetti
Senior Reference Marketing Manager, Princeton University Press
Social Impact Fellowship Mentor

Barbara Tonetti, Senior Reference Marketing Manager at Princeton University Press, uncovers new audiences for PUP’s Nature and Education titles, with special shepherding of the Press’s Common Reading program and Skills for Scholars series.

Current & Former PUP Fellows

William Dingee, GS, Classics
University Administrative Fellow
Social Impact Fellow

"I'm connected with GradFUTURES through the UAF program and have been enjoying working at my internship at the University Press. It has helped to expand my sense of what work in the publishing world is like and to help me as I weight options beyond academia."

Paula Perez-Rodriguez, GS, SPL
Social Impact Fellow

"Working with Princeton University Press during the summer is allowing me to see academic publishing from a refreshing angle, one that has allowed me to invigorate my faith in the need to bolster critical thinking. I can definitely see how a Social Impact Fellowship could be the practical impulse needed to push any graduate student to a field where their knowledge becomes meaningful in a way different to that of teaching."

Jamie Wheeler
University Administrative Fellow

"Completing my MA and starting my PhD during the COVID-19 pandemic has foregrounded the importance of flexibility, so I'm thrilled to be learning a wide range of professional skills during my University Administrative Fellowship with Princeton University Press. As a graduate student, I get a lot of exposure to academic publishing as a consumer and some as a potential writer, so it's really enlightening to learn about it from the perspective of the publishing staff."

Isabelle Chen, GS, FIT
University Administrative Fellow
Social Impact Fellow

"Being a Fellow with GradFUTURES has helped me to develop a wide range of transferable skills, from administrative organization to event planning to building a professional network—skills equally applicable within and outside of tenure-track academia. This bridging across professional ‘boundaries' also happens to be a key objective of my fellowship: in enhancing and broadening the existing relationship between GradFUTURES and Princeton University Press, we aim to provide publishing resources for students on a number of different paths, including those hoping to publish their own academic work and those interested in pursuing a career in publishing."

Meseret Oldjira, GS, ART
University Administrative Fellow

"As a fellow at Princeton University Press, I worked with the Global Development and Intellectual Property team on the publications of the Bollingen Series, a 275-volume series of titles in art history, philosophy, literature, and religious studies that started in 1940. The program has been a wonderful opportunity for me to strengthen my professional experience as a graduate student and to gain valuable exposure to a new professional area."

Caitlin Harvey, GS, HIS
University Administrative Fellow
"Whether I remain in academia or not, this experience has been tremendously useful to both my career development and my personal development. I'm grateful to all of the kind people at PUP for welcoming me into their workplace."
Nicholas Risteen *19, ARC
Assistant Teaching Professor, Penn State
University Administrative Fellow Alum

"Seeing the publishing world as a form of intellectual curation—to evaluate and guide future scholarship in the field—was eye opening for me, and opened up new avenues to explore for post-doctoral life.”

Adéráyọ̀ Sànúsí, GS, ANT
University Administrative Fellow

"I am working with Princeton University Press staff to craft a strategy for acquiring more diverse and inclusive publications. To develop actionable insights, I interview members of the editorial, marketing and sales teams, observe multi-stakeholder meetings critical to the manuscript acquisition process, and research data on the faculty demographics of various academic disciplines. I have found the experience deeply rewarding because of the invaluable opportunity to leverage my ethnographic research skills while I also learn about the world of academic publishing."